Ever wondered why some brands take off overnight while others struggle to get noticed? The secret often lies in influencer marketing. In Pakistan, influencers have become a powerful force, setting trends and influencing consumer choices with their engaging content and loyal followers.
Influencer marketing can be a game-changer, but only if done right.
Sending your products to influencers with fake followers or low engagement can waste your resources and harm your brand’s reputation. To truly benefit, you need to partner with influencers who have real connections with their audience.
In this article, we’ll introduce you to some of the top Pakistani influencers making the most out of influencer marketing in 2024. These influencers have built large followings and kept high engagement rates, making them perfect partners for your brand and can help you reach your target audience effectively.
1. Irfan Junejo
- Instagram: 1M+
- Tiktok: 244.2K+
Irfan Junejo is a well-known vlogger from Karachi, Pakistan. He became famous for his relatable and high-quality videos, often starting with his catchphrase “scenez kuch aisay hain!”. Born on September 6, 1990, Junejo has inspired many young Pakistanis to take up vlogging.
He has worked with several big brands like PSL Sports team Islamabad United, Emirates Airline, Huawei, Uber Pakistan, and Furor. Irfan is loved for his engaging storytelling style and his ability to connect with his audience. He also co-hosts ‘The Jo Bhi Show’ on YouTube, where he discusses everyday life issues, which has become quite popular.
Apart from his vlogging career, Irfan completed his MBA, showing his commitment to education alongside his passion for content creation. Originally from Mirpur Khas, he has built a strong fan base and earned recognition for his work.
2. Hamza Bhatti
- Instagram: 481k+
- TikTok: 698k+
Hamza Bhatti is a prominent content creator and entrepreneur based in Pakistan. He is the founder of Hamza Bhatti Productions and has established a strong presence in the digital content space. Born in Rawalpindi, Bhatti completed his schooling at Bahria University and began his career as a marketing executive in Islamabad.
Bhatti has been recognized multiple times for his work, being named Content Creator of the Year three times by Connected Pakistan and the Annual Culinary Awards. In 2019, he was awarded the Vlogger of the Year title by the European Union.
With a substantial following on social media platforms, including 481k+ followers on Instagram and 698k+ followers on TikTok, Bhatti continues to make a significant impact in the influencer community. His journey from a marketing executive to a renowned content creator truly highlights his entrepreneurial spirit and dedication to his work.
3. Osamah Nasir
- Tiktok: 75.3k+
- Instagram: 174K+
Osamah Nasir is a well-known food blogger from Karachi, Pakistan. He started his journey by experimenting with different recipes in his kitchen and sharing his culinary creations on social media. His passion for food and knack for storytelling quickly gained him a loyal following.
Osamah’s content is a mix of traditional Pakistani dishes and street food, all presented with stunning photography and engaging narratives. People love his down-to-earth personality and his commitment to showcasing the rich flavors of Pakistani cuisine. His posts not only highlight delicious recipes but also the stories behind the food, making his page a favorite among food enthusiasts.
As his popularity grew, Osamah began collaborating with food brands and restaurants, offering honest reviews and promoting their dishes. He has also made appearances at food festivals like Karachi Eat, where he connects with fans and fellow food lovers in person.
4. Taimoor Akbar (Taimoori)
- TikTok: 181.7k+
- Instagram: 393K+
Taimoor Akbar, widely known as Taimoori, is a popular Pakistani actor and content creator famous for his comedic videos. His journey in content creation began in 2019 during the COVID-19 pandemic, when he started making funny videos to entertain people stuck at home. His humor and relatable content quickly gained him a large following on social media.
In 2022, Taimoori transitioned into acting, making his debut in Pakistani dramas. Despite his short acting career, he has made a notable impact and has appeared in several dramas that have been well-received by audiences. His ability to bring characters to life with his unique comedic style has made him a favorite among viewers.
Beyond his professional life, fans are curious about Taimoori’s personal life, including his family and relationships. His growing popularity has led many to seek more information about him, highlighting his influence in the entertainment industry.
5. Hemayal Attique
- Instagram: 657.1k
- Tiktok: 386.6k+
Hemayal Attique is a prominent fashion and lifestyle blogger from Pakistan. Born on March 3, 1993, she has gained a significant following and celeb status in the influencer community. Hemayal studied International Relations and Politics at the University of London before fully dedicating herself to blogging.
Along with her sister Hira, Hemayal runs the popular fashion and lifestyle blog ‘HerAndHem.’ They create content around fashion, beauty, and lifestyle, and have partnered with many well-known brands such as Sapphire, Kayseria, Leisure Club, Foodpanda, and Keune. Their collaborative work and individual profiles have amassed a large audience, with Hemayal’s Instagram account alone boasting over 657.1k followers.
Hemayal’s dedication and creativity have earned her several accolades, including a nomination for ‘Influencer of the Year‘ in 2020. Despite facing challenges, such as their joint Instagram account being deleted after reaching 50,000 followers, Hemayal and her sister have continued to thrive in the digital space, creating engaging and high-quality content.
Hemayal is known for her glamorous lifestyle posts, beauty tips, and fashion reviews, which have made her a trusted name in the Pakistani influencer scene. Her journey from studying medicine to becoming a full-time blogger is a testament to her passion and hard work.
6. Mariyam Nafees
- Instagram: 1M+
- Tiktok: 386.6k+
Mariyam Nafees is a well-known actress and lifestyle influencer from Islamabad, Pakistan. Born on May 22, 1994, she has built a strong presence in the Pakistani entertainment industry through her remarkable acting skills and engaging social media content. She began her acting career in 2015 with the popular drama “Diyar-e-Dil,” where she played the role of Zarminey Suhaib Khan. This role catapulted her to fame and led to numerous other successful projects.
Mariyam has starred in many hit dramas, including “Yaqeen Ka Safar,” “Ishq Jalebi,” “Fitrat,” “Jhooti,” and “Munafiq.” Her performances have been widely appreciated, making her a household name in Pakistan. Alongside her acting career, Mariyam is a sought-after influencer, known for her lifestyle and fashion content. She has a large following on social media platforms, where she shares her daily life, beauty tips, and fashion advice.
In March 2022, Mariyam married Amaan Ahmed, a filmmaker and visual artist who runs the independent production company Uncut Studios. Their wedding was a private affair, and since then, they have often shared glimpses of their life on social media.
7. Hira Bleeh
- Instagram: 1M+
- Tiktok: 1.1M+
Hira Khan, widely known as Hirableeh, is a renowned beauty and lifestyle influencer from Pakistan. She has gained immense popularity for her makeup tutorials and beauty tips, which resonate with a large audience. Hira collaborates with numerous beauty brands, promoting their products through her engaging and informative content.
Her journey as an influencer began with a strong passion for beauty and fashion. Over the years, she has built a significant following on social media platforms, where she shares her expertise and personal experiences. Hira’s approachable style and genuine recommendations have made her a trusted name in the beauty community.
In 2020, Hira achieved a significant milestone in her career by becoming Pakistan’s first award-winning influencer. She was honored with the ‘Influencer of the Year’ award at the Pakistan International Screen Awards (PISA), a testament to her impact and influence in the digital space.
8. Hira Khan
- Instagram: 756K+
- Tiktok: 1.1M+
Hira Khan is a well-known Pakistani actress and influencer who has gained significant recognition due to her roles in popular dramas and her marriage to Arslan Khan. Born on January 12, 1995, in Karachi, Hira first came into the limelight after winning the Miss Veet Pakistan competition in 2017. This victory opened doors for her in the modeling industry, leading to numerous opportunities in advertisements and fashion campaigns.
Hira made her acting debut in the drama “Phaans” in 2021, where her performance was well-received. She continued to build her acting career with roles in other popular dramas such as “Mere Humsafar” and “Woh Pagal Si.” Her acting skills and on-screen presence have earned her a massive following and critical acclaim in the Pakistani entertainment industry.
In addition to her acting career, Hira’s personal life also garnered public interest, especially after her marriage to Arslan Khan, a model and actor, in February 2023. Their wedding was a private yet widely discussed event, further increasing her popularity among fans.
Hira Khan is also active on social media, where she shares glimpses of her personal and professional life. Her engaging content and connection with her audience have made her a sought-after influencer for brands looking to reach her substantial follower base.
9. Momina Munir
- Instagram: 232k+
- Tiktok: 177.7k+
Momina Munir is a well-known YouTuber and lifestyle influencer from Pakistan. She started her journey on YouTube five years ago with a video titled “School Life in Pakistan,” which quickly went viral, garnering over 681k views. This video’s success stemmed from the lack of content showcasing school life in Pakistan at the time, making it highly relatable and engaging for viewers.
Momina’s vlogs are known for their raw and real feel, resonating deeply with teens who appreciate her genuine and relatable storytelling. An iconic element of her early videos was the backdrop featuring her and her cupboard, which became a memorable part of her brand for her OG fans. Over time, she has expanded her content to include booktubing, where she shares her enthusiasm for books and offers spot-on recommendations, creating a dedicated following of book enthusiasts.
In addition to her vlogging success, Momina is also an entrepreneur. She ventured into the food industry with a food cart named Noodle Woodle, which has since grown into a full-fledged restaurant. Her business acumen and passion for food have made this venture a success.
Recently, Momina has added acting to her repertoire, appearing in the Ramadan drama “Very Filmy” as Neha, a lovable character who quickly became a fan favorite. Her diverse talents in vlogging, booktubing, entrepreneurship, and acting have solidified her position as a multifaceted influencer in Pakistan.
10. Dananeer Mobeen
- Instagram: 4M
- Tiktok: 1.1M+
Dananeer Mobeen shot to fame with her viral “Pawri Ho Rahi Hai” video, which quickly became a cultural phenomenon. Born on December 27, 2001, Dananeer is a lifestyle and beauty influencer known for her engaging content and strong connection with her audience. Her spontaneous and relatable videos have made her a beloved figure in the digital space.
Dananeer collaborates with various brands to promote their products, leveraging her wide reach and influence. She has been featured in numerous campaigns and has a significant following across multiple platforms.
11. Zainab RJ
- Instagram: 191K +
- Tiktok: 34k+
Zainab RJ is a multi-talented model, actor, content creator, and realtor. She gained significant recognition after her appearance in an Onic advertisement. Zainab started her career in the entertainment industry with Urdu music videos like “Jia” by Omar Mukhtar and “Baari” by Bilal Saeed. She has also participated in the reality TV show “Tamasha” on ARY Digital, further boosting her popularity.
Apart from her work in the entertainment industry, Zainab has worked as a real estate consultant for companies like Emaar Pakistan and HMR Waterfront. She has also been featured in photoshoots and ads for brands such as Asim Jofa and Mahnoor Zahid. Her versatile talents and engaging social media presence have earned her a substantial following.
12. Laiba Khurram
- Instagram: 764K+
- TikTok: 963.3k+
Laiba Khurram is a rising star in Pakistan’s entertainment industry. Known for her captivating presence and talent, Laiba has made a significant impact at a young age. She started gaining attention with her roles in various dramas, showcasing her versatility and dedication to acting. Her infectious energy and passion for the craft have left a lasting impression on audiences, promising a bright future in entertainment.
Laiba collaborates with several fashion brands to promote their latest collections, leveraging her influence to reach a wider audience. Her journey in the entertainment industry is inspiring, as she continually takes on diverse roles and pushes herself to improve. Laiba Khurram is undoubtedly a name to watch in showbiz, with her performances leaving a lasting impression on viewers.
13. Laiba Baby (Syeda Laiba Shah)
- Instagram: 1.2M+
- TikTok: 2.9M+
Syeda Laiba Shah, popularly known as Laiba Baby, gained fame through her TikTok and Instagram accounts. She first came into the limelight when her individual TikTok videos went viral, captivating a large audience with her versatile modeling and acting talents. As a teenage Pakistani TikToker and Instagram star, Laiba has amassed a huge fan following, eager to learn about every aspect of her life.
Laiba’s charismatic presence and talent have made her a beloved figure among her followers. She continues to create engaging content that resonates with a broad audience, further solidifying her status as a prominent social media influencer in Pakistan.
14. Mismatch Cane (Zain Ahmed & Afifa Akhtar)
- Instagram: 205k+
- Tiktok: 37.5k+
Mismatch Cane is a unique duo comprising Zain Ahmed and Afifa Akhtar, known for their height difference — Zain being 6’3″ and Afifa 5’2″. This mismatched pair has gained significant attention for their entertaining and relatable content. They create humorous and engaging videos that resonate with a wide audience, showcasing their dynamic chemistry.
Their journey began with simple videos, but their distinct personalities and unique partnership quickly caught the eye of many followers. They often collaborate with various brands, promoting products in a fun and engaging manner. Their relatable couple content and charming interactions make them stand out in the influencer community.
15. Hamza Ibrahim
- Instagram: 324k+
- TikTok: 13.8k+
Hamza Ibrahim is a fitness and lifestyle influencer from Pakistan, known for his fitness tips and cinematic videography. His journey into the world of social media began with sharing workout routines and lifestyle advice, which quickly gained him a loyal following. Hamza’s content is highly appreciated for its high production value and motivational messages.
In addition to fitness, Hamza collaborates with various clothing brands, promoting their products through his social media channels. His dedication to fitness and a healthy lifestyle has made him a trusted figure among his followers.
16. Kashaf Ali
- Instagram: 585k+
- Facebook: 406.1k+
Kashaf Ali is a lifestyle influencer known for her engaging content on fashion, lifestyle, and travel. She started her career in 2022 by posting videos on TikTok and Instagram, focusing on these themes. Kashaf has also been involved in various social initiatives, emphasizing gender equality and social reforms.
Kashaf became widely known for her viral response to a derogatory comment during an Instagram Live session, where she emphasized the normalization of household chores and the importance of gender equality. Her content continues to inspire and engage a large audience.
17. Ukhano (Umar Khan)
- Instagram: 697k
- Tiktok: 697k
Ukhano, whose real name is Umar Khan, is a popular vlogger known for his travel vlogs and engaging content. His creative videos and unique storytelling have earned him a substantial following. Ukhano’s ability to capture the beauty of different places and his adventurous spirit make his vlogs a favorite among travel enthusiasts.
He continues to create content that not only entertains but also inspires his audience to explore and appreciate the world around them.
18. Samosiiii (Humna Zahid)
- Instagram: 625.8k+
- TikTok: 1.5M+
Humna Zahid, known as Samosi, is a beauty influencer recognized for her exceptional makeover skills. Her engaging videos have earned her a significant following on social media. Samosi has been awarded the title of Beauty Content Creator of the Year, highlighting her influence and expertise in the beauty industry.
Her tutorials and beauty tips are highly popular, and she collaborates with various beauty brands to promote their products.
19. Fatima Faisal
- Instagram: 1.9M+
- TikTok: 6.3M+
Fatima Faisal is a well-known beauty and lifestyle influencer from Pakistan. Born on January 28, 2000, in Lahore, Fatima has made a significant impact on social media through her engaging vlogs and comedy reels. She is part of the popular content creator group “Sistrology,” which she runs with her four sisters: Iqra Kanwal, Hira Faisal, Rabia Faisal, and Zainab Faisal.
Fatima’s journey began with her family on YouTube, where they shared fun-filled videos that quickly gained popularity. Her charm and relatable content have garnered a large following on Instagram and TikTok. She often collaborates with various brands to promote their products and create entertaining content for her audience.
20. Maimoona Shah
- Instagram: 773k+
- Tiktok: 3M+
Maimoona Shah is a famous Pakistani YouTuber, TikTok star, and travel blogger, born on February 20, 2003, in Karachi. Known for sharing her lifestyle and travel experiences, Maimoona has built a substantial following by creating engaging and visually appealing content.
She collaborates with various fitness and lifestyle brands, promoting their products through her social media platforms. Her content not only entertains but also inspires her audience to explore new places and maintain a healthy lifestyle.
21. Warishah JK (Dr. Warisha Azlan Shah)
- Instagram: 381.1k+
- TikTok: 75k+
Warishah JK, whose real name is Dr. Warisha Azlan Shah, is a fashion and beauty influencer, dentist, and entrepreneur. She is known for her engaging content on fashion and beauty, where she shares tips, tutorials, and product reviews. Warishah collaborates with various fashion and beauty brands to promote their products, utilizing her expertise and audience reach. Warishah balances her professional career as a dentist with her passion for content creation, making her a multifaceted influence
22. Farah Haris
- Instagram: 552K+
- Tiktok: 368.1k+
Farah Haris is a popular makeup artist, fashion enthusiast, and social media influencer from Islamabad, Pakistan. Known for her stunning looks and creative approach to fashion, she has quickly become a favorite among fashionistas. Farah began her career as an Instagram model and has since collaborated with top fashion brands and appeared in numerous fashion editorials.
In addition to modeling, Farah is an active YouTuber and TikToker, where she shares skincare tips, makeup tutorials, vlogs, and food challenges. Her engaging content and vibrant personality have earned her a substantial following on social media.
Conclusion
Pakistani influencers are making a huge impact on social media with their unique and engaging content. What makes them very beneficial is their loyal following and the trust their followers have in them. You can benefit from this trust by collaborating with influencers wisely.However, sending PR packages to the wrong influencers—those with fake followers, low reach, or poor engagement rates—can harm your brand’s reputation and yield no benefits. This is why it’s always best to consult with experts who have a better understanding of influencer marketing, influencers and their reach.
